The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Coca-Cola
Client
Title
Category
Award
Points
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 3.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 3.00
3Drinklable Billboard
Agency: DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client: Coca-Cola
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
COCA-COLA MASSITA
Agency: Coca-Cola Korea / Seoul + Ogilvy Korea / Seoul + Planit Production / Seoul + nvrmnd / Seoul
Client: Coca-Cola Korea
Category: Artist / Brand Collaboration
Points: 3.00
3Drinklable Billboard
Agency: DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client: Coca-Cola
Category: Experiential & Installations / Brand Installations
Points: 3.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Experiential Radio & Audio
Points: 3.00
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Audio
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
3Drinklable Billboard
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Coca-Cola Korea
Title:
COCA-COLA MASSITA
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
3Drinklable Billboard
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Merit Award
Points:
3.00